“The true value of Knowledge Graphs for marketing revealed by 4 leading experts.”

“The WordLift Academy is proud to present the Knowledge Graph Quartet — the world-class experts on Product Knowledge Graphs.”

“Jason Barnard, Jarno Van Driel, Teodora Petkova, and Andrea Volpini will discuss the importance of Product Knowledge Graphs for e-commerce marketing and SEO. Coming from four different areas of expertise, they will help you get the big picture of the role of data in today’s digital marketing and online sales.”

“Jason Barnard, also known as the brand SERP guy, will show you how a well-designed Knowledge Graph can impact your SERP and result in a richer and more engaging exposure for your products. Jarno Van Driel is recognised as one of the world experts on structured data and provides semantic modelling services to leading brands and organizations. Teodora Petkova is specialized in weaving together text, multimedia content and linked data. Last but not least, our CEO Andrea Volpini is a pioneer in the field of semantic SEO and provides tools and consulting services to brands that need to grow online.”

“If you have an e-commerce website, stop doing what you are doing and create your Product Knowledge Graph.”

“From the shelf of local shops to Google Shopping’s search results, a Product Knowledge Graph can align all the data and information that your customers can see and find about your products. In this webinar, you will learn why structured data is vital to your business and what is the impact of a Product Knowledge Graph on Google’s SERP for your products and brand.”

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Aaron Bradley

Aaron Bradley is Senior Structured Content Architect at Telus Digital, and chief cook and bottle washer at The Graph Lounge.

thegraphlounge.com